GEO
Get your business cited in AI search and answer engines.
Generative engines like Google AI Overviews summarise the web and cite a handful of sources. GEO structures your content and entity signals so those tools can find, trust and quote your pages when people ask questions in your space.
What is generative engine optimisation?
Generative engines are the AI systems that now sit on top of search: Google AI Overviews, ChatGPT, Gemini, Perplexity and others. Instead of a list of links, they read the web, summarise it, and cite a small number of sources. GEO is the work of making your business one of those cited sources, so when someone asks an AI tool a question in your space, your name comes up.
Why does this matter now?
A growing share of people skip the results page entirely and ask an assistant instead. If your competitors are quoted in those answers and you are not, you lose the customer before they ever reach a website. Getting cited depends on clear, well structured, trustworthy content, which is exactly what AI optimisation and good content provide. To understand the field, see our explainer on what GEO is and why it matters.
How is GEO different from SEO?
They share foundations but aim at different targets. SEO works to rank your pages in the classic results list. GEO works to get your business named and quoted inside the AI generated answer that increasingly appears above that list. The healthiest approach runs both, because the same clarity that helps Google understand you also helps the answer engines.
What is included
- Content structured for AI extraction
- Entity and topical authority signals
- Schema markup that machines can read
- Clear, quotable answers on key pages
- Tracking where you appear in AI results
Common questions
Is GEO different from SEO?
They overlap but are not the same. SEO targets the classic results list. GEO targets the AI generated summaries that increasingly sit above it, where being cited matters more than ranking.
Can you control what AI says about a business?
Not fully. You influence it by publishing clear, accurate, well structured content that answer engines can read and trust. That is the work we focus on.
Can you guarantee my business appears in AI answers?
No one can, because the AI provider decides what to cite. What we can do is give those systems the clearest, most trustworthy version of your content to work from, which is what improves the odds.
Is GEO worth it for a small business?
If your customers are starting to ask AI tools for recommendations, yes. Smaller, focused businesses often get cited precisely because their content answers a specific question well.
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