GEO
Get your business cited in AI search and answer engines.
Generative engines like Google AI Overviews summarise the web and cite a handful of sources. GEO structures your content and entity signals so those tools can find, trust and quote your pages when people ask questions in your space.
What is generative engine optimisation?
Generative engines are the AI systems that now sit on top of search: Google AI Overviews, ChatGPT, Gemini, Perplexity and others. Instead of a list of links, they read the web, summarise it, and cite a small number of sources. GEO is the work of making your business one of those cited sources, so when someone asks an AI tool a question in your space, your name comes up. It builds on the same foundations as SEO rather than replacing them; for the full picture on how AI answer engines actually pull and cite information, see our guide on what GEO is and why it matters.
Why does this matter now?
A growing share of people skip the results page entirely and ask an assistant instead. If your competitors are quoted in those answers and you are not, you lose the customer before they ever reach a website. Getting cited depends on clear, well structured, trustworthy content, which is exactly what AI optimisation and good content provide.
What our GEO work actually looks like
GEO is not a single trick, it is a handful of concrete habits applied to every page. Here is what we actually do.
Writing for real search intent
We write to the actual question and intent behind a search, not just the keyword sitting on top of it. An AI tool is trying to satisfy the person asking, so the page has to do that first.
Structuring for query fan-out
AI tools quietly break one question into several related sub-searches behind the scenes before they answer. We structure pages so each of those fanned-out variants has a clear answer somewhere on the page, not just the headline query.
Conversational, question-style headers
Headings are phrased the way people actually ask an assistant a question, not as generic keyword phrases. It matches how the model reads the page and how the person searching actually thinks.
Direct answer boxes
Every key page gets a plain, complete answer near the top, before the detail and nuance. That is what a model can lift cleanly without having to interpret a long paragraph first.
FAQ and schema markup
Question and answer content gets marked up properly, not just written well. Structured data tells a model exactly what a piece of content is, rather than leaving it to guess.
Keeping content fresh
Pages get revisited and updated on a schedule rather than published once and left. Freshness is a signal both classic search and AI answer systems weigh when deciding what to trust.
GEO is the work of structuring your content so AI tools such as Google AI Overviews, ChatGPT and Perplexity cite your business when they answer a question. This is the kind of plain, upfront answer we build into the top of a page.
Everything in this service
- Content structured for AI extraction
- Entity and topical authority signals
- Schema markup that machines can read
- Clear, quotable answers on key pages
- Tracking where you appear in AI results
Common questions
Is GEO different from SEO?
They overlap but are not the same. SEO targets the classic results list. GEO targets the AI generated summaries that increasingly sit above it, where being cited matters more than ranking.
Can you control what AI says about a business?
Not fully. You influence it by publishing clear, accurate, well structured content that answer engines can read and trust. That is the work we focus on.
Can you guarantee my business appears in AI answers?
No one can, because the AI provider decides what to cite. What we can do is give those systems the clearest, most trustworthy version of your content to work from, which is what improves the odds.
Is GEO worth it for a small business?
If your customers are starting to ask AI tools for recommendations, yes. Smaller, focused businesses often get cited precisely because their content answers a specific question well.
Ready to talk about GEO?
Tell us about your business and we will map out where this fits.